From a brand new launch to a re-launch or reformulation of an established product, this category recognises the outstanding success of a food or drink item/brand over the past year. Open to products that have captured the consumer’s imagination and achieved exceptional success in a short period of time.

• Marley’s Mellow Mood Soft Drinks Range
• Jammin by Tesco - Winner
• Oloves

From a brand new launch to a re-design of an established product, this category recognises a product that is packaged in a highly innovative and original way. Attractive in its design, the product’s unique style has helped it stand out from its competitors during the past year.

• Marley’s Mellow Mood Soft Drinks Range - Winner
• Cofresh - Aisha’s Chilled Range
• Nando's Piri Piri Sauces

This category is open to foodservice wholesalers and cash & carry operations based in the UK who demonstrate a comprehensive knowledge and understanding of the world food sector and provide exceptional levels of customer service with respect to product knowledge, availability, supply and deliveries.

• Elbrook Cash & Carry - Winner
• JJ Food Service

From a brand new launch to a re-vamp of an established campaign, this category recognises a creative and original marketing campaign that has achieved exceptional success. Whether it is an integrated multimedia campaign or a simple ad creative, the highly innovative approach has helped the brand stand out from its competitors during the past year.

• Amoy - Your Partner in Taste
• Asli Atta - Bollywood Campaign
• Rubicon - Making Britain More Exotic - Winner

This category is open to foodservice operations based in the UK who demonstrate a comprehensive knowledge and understanding of the world food sector and provide exceptional levels of customer service with respect to product knowledge, availability, supply and deliveries.

• JJ Food Service - Winner
• Mission Foods
• Euro Foods Group

Open to convenience, supermarket and specialist food and drink retailers across the UK who demonstrate a comprehensive knowledge and understanding of the world food sector and provide exceptional levels of customer service with respect to product knowledge, availability and supply. This independent retailer serves the needs of its local community, adapting and creating a world food range that reflects and embraces the diversity of its local population.

• Pak Supermarkets
• SeeWoo
• Quality Foods - Winner

Open to national retailers across the UK who demonstrate a comprehensive knowledge and understanding of the world food sector and provide exceptional levels of customer service with respect to product knowledge, availability, supply and delivery. This national retailer serves the needs of its local community, adapting and creating a world food range that reflects and embraces the diversity of its local population.

• Asda
• Tesco - Winner

Exclusively judged by a team led by Chief AA inspector Simon Numphud, this category is open to restaurants that have provided a new and innovative concept to the world food restaurant scene or established restaurants that continue to expand or re-invent themselves to maintain a prominent position. From exceptional reviews by respected food critics to bringing exotic, new world flavours to the attention of UK diners, this category also takes into account how the restaurant has helped elevate the profile of world food generally, propelling ethnic fare into the mainstream.

• Jamie's Italian
• Hakkasan - Winner
• The Curry Corner

Not open for general entries, however, please feel free to forward your suggestions to the World Foods Association for consideration

This accolade is awarded to an individual who has contributed to the world food market over the years in their lifetime, in respect of:

• Exceptional entrepreneurial spirit, a pioneer in product introduction and a lifelong passion for the industry that has led to exceptional success.
• A pioneer of new approaches and an ability to adapt to meet changing consumer needs.
• A high level of continued success, excellent leadership qualities and an inspiration to all around.
• A keen sense of corporate social responsibility, championing ethical values and making an active contribution to the wider community.
• An individual who has contributed towards an increased awareness of the world food industry as a whole.

Mr Stanley Kwai Tsun Tse, See Woo Group - Winner

This accolade is awarded to an individual who exemplifies entrepreneurial skills in the world food industry, in respect of:

• Exceptional entrepreneurial spirit, with regards to high standards; risk taking; overcoming obstacles and perseverance.
• A pioneer of new approaches and an ability to adapt to meet changing consumer needs.
• A high level of continued success, excellent leadership qualities and an inspiration to all around.
• A keen sense of corporate social responsibility, championing ethical values and making an active contribution to the wider community.
• An individual who has contributed towards an increased awareness of the world food industry as a whole.

• Fukhera Khalid, Founder and Managing Director of Chak 89 Banqueting Suite
• Hüseyin Özer, Founder of the Özer & Sofra Central London restaurant chain - Winner
• Mustafa Kiamil, Founder and Owner of JJ Food Service Limited and Jenny’s Restaurants Group.